Scratch card promotions on Google Pay are a highly effective way to acquire clients and drive engagement. After completing a transaction, users receive a scratch card that features the advertiser’s offer, such as cashback or a discount coupon, redeemable on the advertiser’s platform. This interactive approach not only captures user attention but also fosters direct engagement, creating a seamless connection between the brand and the customer. With a Cost Per Engagement (CPE) pricing model, advertisers pay only when users interact with the scratch card, ensuring cost efficiency while driving meaningful interactions and boosting conversions. Rates vary based on the selected product category.